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How the Psychology of Color Can Change Perceptions of Your Business

Whether you’re renovating, rebranding, or painting your office space from scratch, colors can have a considerable impact on the way clients perceive your business. Colors can alter people’s moods, influence their emotions, and change their behaviors. As the leading commercial painting contractors in Radnor, PA, we’ve created this post to explain the psychological perceptions associated with specific colors.

Blue is widely trusted.

Blue tends to be associated with dependability, authority, and trust. This is the reason it’s so prevalent in official uniforms and with law enforcement agencies. It’s a calming color, and it goes well with other colors for design purposes. Blue is a popular color with gift shops, clothing stores, and beauty salons.

Reds and oranges inspire excitement.

Because reds and oranges are so striking against any background color, they can inspire activity and excitement. Red has been known to increase the heart rate and blood pressure, which is why we often see red sale signs in stores. Red is also a traditional color for warnings, anger, and financial loss. Orange is popular with gyms and sports teams, often encouraging passionate fan support.

Green is associated with money.

Green is a color commonly associated with money. Dark greens combined with wood paneling have elegant connotations. For this reason, this combination is popular in restaurants and law offices. Brighter greens have healthy associations as they remind some people of plants. Organic stores, juice bars, and spas often use bright and pale greens for their association with health and the outdoors.

Yellows and browns are warming.

Yellow is a high energy, optimistic color, often used to make waiting and treatment areas more inviting. In retail stores, yellow brightens up the aisles that stock vitamins and cold remedies. However, people can find brighter shades of yellow harsh and annoying, so it’s essential to find a happy medium. Brown is a color that can seem dull in certain shades. However, it can lend an upscale look with shades of chocolate, terracotta, and cognac. For machine shops or utility hallways, brown is a fantastic color for disguising dust and marks in some areas of your establishment.

Black is associated with sophistication.

Black connotes elegance, power, and sophistication. It is definitive and bold, working well to give unattractive ceilings a look of style. Black is usually found in upscale restaurants and salons. 

Whatever color you choose for your commercial space, our team of paint and design experts can offer years of professional experience and guidance. For more information from the most reputable interior painting contractors in Newtown Square, contact our team today.

After many years of looking my wife and I actually managed to find that needle in the haystack; that being an honest, reliable, trustworthy, professional and affordable contractor in Fox Painting.

– Mike and Toni K

Your team came to work everyday. And each day, they worked hard, demonstrated professionalism, and were courteous and respectful of our house and family. Even with some rain, your team completed the entire job on time and on budget, as promised!

– Mark M. and Kate W

Thank you for your excellent work painting our home! You and your crew arrived on time, got the job done quickly, and did not leave a single drop of paint where it wasn’t supposed to be.

– Michelle M.

The quality of work was excellent and the house looks totally refreshed. I was also impressed that they arrived on time each day and finished their job on schedule.

– Mike F.

Thanks again for a great job on painting my old farmhouse. You and your team made it look almost like new… quite a feat given the condition when you started.

– Fred S.

Anyone who has experience with contractors knows how difficult it can be to find the right combination of quality work, reasonable prices, and professionalism. I can truly say that Fox Painting delivers in all those areas.

– James and Kathleen L.

They were extremely respectful while working in my home. They made sure that the entire floor area was covered while being painted, and cleaned thoroughly. The final product matches exactly what I had envisioned and I would recommend Fox Painting to anyone looking for a superior job.

– Margaret H.