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The Critical Importance of Aesthetics in Running Your Business

Business is a game of strategy gripped in a constant flux of change. In a competitive market, there is an emphasis on staying ahead of the curve in appealing to potential customers. In the past century, there has been a constant string of newly established cornerstones essential to any company’s success. Such examples include the advent of mass production in the adolescence of industrialization or the market of convenience and value that we take for granted now. In more recent times, there has been a new emphasis in the market that has pushed a particular word to prominence in the language of consumer market economics and the general English vernacular: Aesthetics.

Aesthetics describes the principle and appreciation of beauty. While often used in relation to the art world, there has been a growing push for aesthetics in the consumer market from product design, to storefront decoration, to website visual interface. People are drawn to the visually pleasing, and many companies are catching on to this principle. One such example is the remodeling of fast-food chain buildings across the country. In the past, we always associated these chains with a sort of bare, spartan design which emphasized their streamlined nature. However, due to a push in marketing strategies, many have come to understand that the appearance of an establishment is as critical to the appeal of the customer as much as the competitive value and quality of the product offered.

How you want to apply aesthetics to your business depends on the response you want to evoke in your clientele. A restaurant might use warm and inviting colors and comfortable soft-looking furniture to encourage a sense of comfort in eating there. Companies like Apple apply a minimalist and futuristic design to elicit an idea of being at the cutting edge of technology. Other companies might approach their design with an aim for impressionable recognition in order to be memorable.

No matter what aesthetic you envision, painting is a crucial part of interior and exterior design. Hiring a painter in Devon, PA or the Greater Philadelphia area is an essential step to take in redesigning the aesthetics of your business. The professional knowledge of a Philadelphia commercial painting company such as Fox Painting Company can help you figure out your goals and needs for your aesthetic design for your business and bring your vision closer to reality.

If you would like to make a consultation or learn more about the services we offer, please call us at 610-243-1846 or contact us online.

After many years of looking my wife and I actually managed to find that needle in the haystack; that being an honest, reliable, trustworthy, professional and affordable contractor in Fox Painting.

– Mike and Toni K

Your team came to work everyday. And each day, they worked hard, demonstrated professionalism, and were courteous and respectful of our house and family. Even with some rain, your team completed the entire job on time and on budget, as promised!

– Mark M. and Kate W

Thank you for your excellent work painting our home! You and your crew arrived on time, got the job done quickly, and did not leave a single drop of paint where it wasn’t supposed to be.

– Michelle M.

The quality of work was excellent and the house looks totally refreshed. I was also impressed that they arrived on time each day and finished their job on schedule.

– Mike F.

Thanks again for a great job on painting my old farmhouse. You and your team made it look almost like new… quite a feat given the condition when you started.

– Fred S.

Anyone who has experience with contractors knows how difficult it can be to find the right combination of quality work, reasonable prices, and professionalism. I can truly say that Fox Painting delivers in all those areas.

– James and Kathleen L.

They were extremely respectful while working in my home. They made sure that the entire floor area was covered while being painted, and cleaned thoroughly. The final product matches exactly what I had envisioned and I would recommend Fox Painting to anyone looking for a superior job.

– Margaret H.